Trainings in Digital Marketing and E-Commerce for Business Expansion

Equip company employees, particularly those in Micro, Small, and Medium Enterprises (MSMEs & SMEs) within East African Community (EAC) priority sectors, with the skills and knowledge to leverage digital marketing and e-commerce for business expansion.

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Extended Deadline:  11 Aug 2024

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Kick-off of dSkills@EA Short-term Training Programme

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Digital Marketing and E-Commerce for Business Expansion

The training is part of the EAC Digital Skills for an Innovative East African Industry (dSkills@EA) project, implemented by Deutsche Gesell-schaft für Internationale Zusammenarbeit (GIZ) and Inter University Council of East Africa (IUCEA).

Who Can Apply?

  • Business owners in key EAC sectors, including agriculture, health, energy, tourism, and logistics.

  • Employees working in key EAC sectors, including agriculture, health, energy, tourism, and logistics.

  • Must be legally registered or working in legally incorporated companies.

In-Person Training Dates

  • DR Congo, Rwanda
    19th & 20th Aug
  • Burundi, Tanzania
    28th & 29th Aug
  • Kenya, Uganda
    9th & 10th Sept
  • South Sudan
    23rd & 24th Sept

Program Benefits

Company Growth

Digital marketing training equips companies to compete on a larger stage. You’ll learn to leverage online platforms to reach customers regionally and even globally, boosting your competitiveness and propelling them towards international success.

Skilled Workforce

Employees will gain digital marketing and e-commerce skills, creating a competitive edge for businesses within their industries. This fosters innovation and drives growth in East Africa’s economic landscape.

Online Visibility

Training boosts online presence through impactful website creation and social media management. Businesses attract new customers, amplify brand awareness, and ultimately drive sales.

About dSkills@EA

The Digital Skills for an Innovative East African Industry (dSkills@EA) is a regional initiative aimed at enhancing the digital skills of youth across East Africa. The project focuses on building capacity, supporting innovation and entrepreneurship, and providing short-term training tailored to the digital transformation needs of the East African Community (EAC) Partner States.

dSkills@EA is part of the EAC-German technical development cooperation, implemented by the Inter-University Council of East Africa (IUCEA) and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). The project collaborates closely with the private sector and a consortium of academic institutions from both the EAC and Germany.

Questions?

Do you have any questions, suggestions or need further information about the project?

Please feel free to send us an email: j.daaki@starthubafrica.org

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